Social Medias

Plan, execute the digital marketing strategy for owned, earned, and paid channels. Evaluating and improving return on investment. Analyse, measure the results to drive conversion, etc.

76

Linkedin

90

Facebook

20

Twitter

95

Youtube, Pinterest, Etsy…

Typical Game Plan

  • Upfront Discovery - Define your product and unique value(s) - Understand the market – Competitors – The competitive advertising presence.
  • Marketing Strategy Goals and Objectives - Define Measurement and Key Performance Indicators (KPI) such as: Increase the Monthly Active Users – Increase the Activation Rate - Increase the Revenue Growth Rate - Optimize the Conversion Rate - Understanding the visitors and their objections.
  • Targeted audience(s) - Create buyer persona(s) – Buyer personas are fictitious people who represent an ideal client for your company. For each persona define the specifics: Define Ad group, demographic, interest - Define Ad , Text Ad (Value proposition and copy) CallOut + Call to Action + Visual - Keywords (positive and negative) - Landing pages - Bid Optimization.
  • Channel plan – Create a tactical plan for How, Where, When we are going to reach out to on social media per ad type: SEARCH ADS (Adwords). - DISPLAY ADS (Facebook, Google, LinkedIn, Twitter, StumbleUpon). - REMARKETING ADS (Google, Facebook), Re-engage with lead showing interest - VIDEOS - Youtube Ads - Define the Leads generation sequence per offer/campaign - Call to action, appropriate forms, thank you page, and follow up email.
  • Reporting Monthly reporting - Campaign metrics - Results - Optimization and insights.