Plan, execute the digital marketing strategy for owned, earned, and paid channels. Evaluating and improving return on investment. Analyse, measure the results to drive conversion, etc.
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Youtube, Pinterest, Etsy…
Typical Game Plan
- Upfront Discovery - Define your product and unique value(s) - Understand the market – Competitors – The competitive advertising presence.
- Marketing Strategy Goals and Objectives - Define Measurement and Key Performance Indicators (KPI) such as: Increase the Monthly Active Users – Increase the Activation Rate - Increase the Revenue Growth Rate - Optimize the Conversion Rate - Understanding the visitors and their objections.
- Targeted audience(s) - Create buyer persona(s) – Buyer personas are fictitious people who represent an ideal client for your company. For each persona define the specifics: Define Ad group, demographic, interest - Define Ad , Text Ad (Value proposition and copy) CallOut + Call to Action + Visual - Keywords (positive and negative) - Landing pages - Bid Optimization.
- Channel plan – Create a tactical plan for How, Where, When we are going to reach out to on social media per ad type: SEARCH ADS (Adwords). - DISPLAY ADS (Facebook, Google, LinkedIn, Twitter, StumbleUpon). - REMARKETING ADS (Google, Facebook), Re-engage with lead showing interest - VIDEOS - Youtube Ads - Define the Leads generation sequence per offer/campaign - Call to action, appropriate forms, thank you page, and follow up email.
- Reporting Monthly reporting - Campaign metrics - Results - Optimization and insights.
